China Bike Sharing Update

June 10th, 2017 Posted by China Business Development, Mobile Marketing No Comment yet

China’s entrepreneurs show their creativity and acumen with the evolution of Ofo and Mobike bike sharing business models. Key takeaways:

  • Ofo is booking 20 million bike rides per day.
  • As a result, the Ofo app is generating 100-200 million views per day.
  • Combined with user data such as time of day and time of day, it’s now a platform for highly targeted advertising.
  • For a typical mobile app, the cost of acquiring a user via mobile media buy is 15 yuan (US$2.21). Because the branded bicycles serve as a customer acquisition tool, Mobike’s customer acquisition cost is around 10 yuan ($1.47).
  • This is possible because Chinese cities do not regulate sidewalks. As a result, Ofo and Mobike have placed millions of bicycles on the streets of Beijing, Shanghai, and Shenzhen.

Read The Information article here.

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