Posts in Mobile Marketing

China Bike Sharing Update

June 10th, 2017 Posted by China Business Development, Mobile Marketing No Comment yet

China’s entrepreneurs show their creativity and acumen with the evolution of Ofo and Mobike bike sharing business models. Key takeaways:

  • Ofo is booking 20 million bike rides per day.
  • As a result, the Ofo app is generating 100-200 million views per day.
  • Combined with user data such as time of day and time of day, it’s now a platform for highly targeted advertising.
  • For a typical mobile app, the cost of acquiring a user via mobile media buy is 15 yuan (US$2.21). Because the branded bicycles serve as a customer acquisition tool, Mobike’s customer acquisition cost is around 10 yuan ($1.47).
  • This is possible because Chinese cities do not regulate sidewalks. As a result, Ofo and Mobike have placed millions of bicycles on the streets of Beijing, Shanghai, and Shenzhen.

Read The Information article here.

Hot Pre-IPO Adtech Startups

May 28th, 2016 Posted by Digital Marketing, Mobile Marketing, Social Marketing No Comment yet

Analyst at Business Insider compiles a list of 37 hottest pre-IPO adtech startups. Eye-popping public valuations in China will ensure that one or more of the below will be acquired by China-listed entities.

Taykey

Sharethrough

Accordant Media

Kargo

Innovid

Pubmatic

Beeswax

Social Bakers

xAd

LiveIntent

Captify

Drawbridge

Turn

Kenshoo

Sprinklr

RadiumOne

Data Xu

Sourcepoint

PageFair

WideOrbit

Applift

AddRoll

InMobi

Centro

Teads

Integral Ad Science

Quantcast

IronSource

Outbrain

Taboola

Videology

MediaOcean

Moat

Trade Desk

OpenX

Media Math

Appnexus

Read the Business Insider article here.

Opera Catches $1.2B Bid from Chinese Syndicate

February 11th, 2016 Posted by Capital Markets, China Business Development, Digital Marketing, E-Commerce, M&A, Mobile Marketing No Comment yet

Norway-based Opera Software ASA, a software maker best known for their mobile browser, agreed to be acquired by a consortium of Chinese tech companies. 75% of Opera’s sales in Q4 consisted of mobile advertising third-party publishers. The all-cash offer is backed by:

  • Internet security provider Qihoo 360 Technology Co., which announced in 2015 its intention to delist from NYSE in a buyout led by its chairman
  • Chinese game maker Beijing Kunlun Tech Co.
  • Golden Brick Capital Management Ltd.
  • Yonglian Investment Co.

Read the New York Times article here.

Tencent’s WeChat Service Reaches 1.1 Billion Accounts

June 19th, 2015 Posted by China Business Development, Digital Marketing, Mobile Marketing, Social Marketing No Comment yet

WeChat reported the following numbers (always take these with a grain of salt):

– 1.12 billion accounts, with 440 million MAUs

– Half between ages of 20-29, with 30-39 the second largest demographic

– 20+ language versions in 200 countries

Click here to read the TechNode article.

 

Tencent Earnings Beat for March 31 Quarter

May 13th, 2015 Posted by Capital Markets, Digital Marketing, Mobile Marketing, Social Marketing No Comment yet

Tencent Holdings, Asia’s biggest technology company, announced a 7% year-on-year rise in quarterly net income. Net income was 6.88bn yuan ($1.1bn) for the period, compared with forecasts of about 6.5bn yuan. Sales grew 22% to 22.4 billion yuan from a year earlier.

Hong Kong listed Tencent competes with e-commerce company Alibaba for mobile users. The company has some of China’s most popular messaging services, including WeChat.

Read the full article on BBC News.